Apple iPhone 5S event showcases Infinity Blade 3 using new 64-bit A7 chip

The 64-bit chip in the iPhone 5S allegedly has graphics performance 56 times that of the original iPhone, and 40 times its CPU performance. "That's almost five times faster than on a iPhone 5," said Chair Entertainment co-founder and creative director Donald Mustard during the onstage demo. With the A7's graphical capabilities alongside iOS 7's Logitech controller support, mobile gaming will continue to be an increasingly more integral part of Apple's core focus.Josh Lowensohn/CNETInfinity Blade 3, the third installment in the popular iOS series, will be available in the App Store for $6.99 alongside the iPhone 5S launch on Sept. 20. It will be compatible with the iPhone 4 and up, the iPad 2 and up, the iPod Touch 4 and 5, and the iPad mini. Check out the official Infinity Blade 3 "Reborn" trailer below: Update at 12:57 p.m. PT: Added additional details on release and pricing.

Apple iPad profit model gets a 'teardown'

That memory-based pricing scheme has become standard practice for Apple when pricing its iPhone and iPod, for example.For the iPad, the 32GB model will bethe most profitable, costing only $29.50 more to produce than the 16GB versions, but the retail price gap is $100, iSuppli said. After the display, the NAND flash memory is expected to be the most expensive item. In the mid-range 3G model, the 32GB of NAND accounts for 21.4 percent of the total BOM, iSuppli said.The touch-screen display is estimated to be $80 for all models, making it the most expensive component in the system, accounting for 29 percent of the BOM of the mid-range 3G model, according to Vinita Jakhanwal, an iSuppli analyst.The display uses In-Plane Switching (IPS) technology which allows a wider viewing angle than conventional LCDs.The Apple A4 processor and DRAM are expected to carry a combined cost of $28.90, representing 10.5 percent of the mid-range 3G model's total BOM, making them the third most expensive line item in the mid-range iPad.The A4 alone is expected to carry a $17 cost."iSuppli believes the processor integrates an ARM RISC architecture microprocessor and a graphics processing unit. The part likely was designed by low-power processor specialist PA Semi," iSuppli said.Apple acquired PA Semi in 2008. iSuppli